CM Group

2013 – CM Group headquartered in Breda, the Netherlands is a service provider specialized in the handling of text messages and payments for the B-to-B-market. There are 122 employees now. 

The workplace innovation
In this business everyone does what he or she likes. The first period a new employee gets a few months to look around within the company and to find out what he or she really likes to do, which may be his or her value-added for the company. The company guides the newcomer intensively in this. Then, for personal growth they set voluntary, personal goals. The employee appoints what he or she intends to do to work smarter, he or she appoints a personal goal and a goal that will bring the company to a higher level.
Unwanted differences (e.g. in status) should be avoided so there are no lease cars, no executive parking spaces, no targets, no bonuses, no MT, no job descriptions, no hierarchy et cetera. Management is carried out in pairs, and there is no management consulting.
Projects and products are reviewed in ‘why-meetings’ in which everyone is allowed to participate. If an employee has an idea for a renewal or innovation, he or she will get room to realize that.

Approach
Since its inception in 1999 the CM Group has been working, according to the principle that everyone does what he or she likes to do and uses the principle ‘going to work with the feeling as it were Saturday, every day’. By consistently putting through the principles of equality in labor relations and working conditions, pleasure in entrepreneurship and innovation remains. 

Result
The CM group has grown rapidly in products, markets , revenues ( +7 % in 2012 ) and employment (67 + FTEs from 2011 to end of 2013). The EBITDA grew between 2010 and 2012 from 1,7 million to 3,2 million euro.
Already in 2006, the company debuted at the FD Technology Fast 50 list, a list of the 50 fastest growing technology companies. In 2011, CM Group was declared a ‘Great Place to Work’.

Reference
In 2013, CM Group became one of the ‘Smartest Companies in Netherlands’ on the ‘Energy Day’  of MKB Krachtcentrale (a network of SME’s initiated by Syntens, a former state owned agency). The jury report is attached.

Topics : Dynamic management , Talent management
Sector: ICT , Business Services
Source : Case